For example, if you get reports from your tracker of multiple opens, then this is the perfect time for a sales call. This can help you decide when to send future emails and indicate when to follow up. This data can help you improve your subject lines, content, and calls to action to ensure you’re not wasting time.Įmail trackers don’t just tell you if an email has been read, but also when. When it comes to outbound marketing or lead emails, tracking lets you know which messages get results and which don’t. To get you started, we’re going to take a look at some of the reasons you might want to use an email tracker, some of the best free email tracking tools on the market, and some limitations to keep in mind. There are plenty of free email trackers out there that are perfect for small businesses or even independent freelancers. What’s more, email tracking tools aren’t reserved for massive companies with huge IT budgets.
While it can be brushed off as a bit of a novelty, email tracking is actually beneficial to anyone who uses email for business. Whether you know it or not, a large chunk of the emails you receive each day will be tracked – letting the sender know if and when you open the message.
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