There aren't any Drake-isms, quippy lyrics, or unfortunate outliers. Especially as a surprise drop, this makes for a fascinating change of pace. Indeed, "Honestly, Nevermind" is remarkably cohesive, a focused package of tropical beats and atmospheric production. Secondly, with 14 songs spanning just 52 minutes, this is Drake's shortest album since "What a Time To Be Alive." After the absolute slog of "Certified Lover Boy," the world deserves that. This weakened the risk of New Drake Hype eclipsing the album itself, which several of its predecessors fell victim to. I was primed to enjoy "Honestly, Nevermind," partly because its release was announced mere hours in advance. "Honestly, Nevermind" was released on June 17, 2022.
Save for "Know Yourself" and perhaps "Jungle," it lacks that intimate translation of memories and emotions that make people feel connected to Drake as an Artist, rather than Drake as a Brand. "If You're Reading This," by contrast, is uncharacteristically and unceasingly paranoid, aggressive, and single-minded. I mean, this is a man who actually said, "Got so many chains, I feel like chain-ing Tatum."ĭrake can deliver bars, to be sure, but he's at his best when he blends those bars with moody R&B, decadent production, and melodic vocals - when he blends his narcissism with his jealousy, longing, melancholy, and regret, confronting many moods in a way that feels universal. It sees him at his most forceful and certainly his most boastful, rapping over minimal beats and industrial sounds for 17 straight songs.īut Drake didn't become Drake because he's a great rapper. This neat, full circle is also reflected in the album itself, being the perfect crystallisation of four decades of Arthur’s creativity."If You're Reading This It's Too Late" was released on February 13, 2015.įor those who worship Drake as a rapper, rather than a pop star, "If You're Reading This It's Too Late" is the holy grail. Private View is set for release on London Records almost exactly 40 years to the day since they released their debut, Happy Families. “Within myself, there are no limits, there’s a massive palette inside and I will try anything. “I'm really lucky to be able to make music completely on my own terms,” Arthur says. Private View captures an artist who is potently in the moment while also being able to draw on 40 years’ worth of knowledge, experience and built-in intuition. “I don't know whether I'm on a roll but I feel something in me has been released,” he says. Since reforming in 2011 (Luscombe left shortly after for health reasons) Arthur has harnessed a duality of experimentation and seamless pop melody to release a staggering 10 albums in the last decade. Neil Arthur and Stephen Luscombe started experimenting with tape loops and kitchen utensils, before discovering electronics and developing into one of the definitive chart-topping British electronic pop acts of the 1980s.
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